Dac Podcast

Episode 4 People. Products. Price. Promotion. Welcome back to the DAC Podcast, I am thrilled that you are here and that you are wanting to grow your business. In this episode we are talking about the 4 P’s of marketing and how we can use that to focus our efforts and find solutions to problems. By breaking down our marketing this way, we can tackle the problem in smaller pieces and keep from getting overwhelmed. Let’s get into the content! Let’s think about the product’s that you are offering. If you can, I want you to create a list of these and be writing notes beside them. Here are 4 things to think through for each product. Product. 1.       Does our customer want this? Or is this a dud product? Think objectively. If you don’t know, talk to your customers! Find out what their problem is. Sara Blakely put on Instagram the other day to sell the problem. What problem does this solve? 2.       Does this product offer value? Does the customer get more benefit than the cost? 3.       How is this pe