Dac Podcast

Season 1- Marketing Episode 3 Value ·       Value and what you can bring to your customers through your marketing. ·       Building in value in your customers mind for your business. ·       More than just the monetary value, you have to solve a problem. ·       Don’t have the lowest prices! That is not value. ·       Chick-fil-A builds in value through their customer service. You want to serve the most needs economically. ·       I have a bookkeeping business and I can’t serve every type of business. ·       Find a type of client that you can do efficient high-quality work for. ·       If you’re just starting out, don’t be discouraged if you only serve a small part of your market. If you’re doing it well, your customers will thank you! ·       You still have to make a profit on your business. ·       You may need to cut off some customers if you can’t serve them well. ·       Don’t feel like you need to be everything to everybody when you first start in your business. ·       Does your product la