Dac Podcast

Season 1- Marketing Episode 2 Welcome back! I am so glad that you are here today. Recap of the last episode. Remember, when you’re creating a goal for your business, keep the customer in mind. Now, flip the goal around. Instead or wanting to create 20% more revenue for your company. Find a way to create 20% more value for your customer this year. Think through the experience your customer has with your business. What can you do that won’t even cost more money, but provides more value to them. Show me the results from last week! Send me an email at lydia@dacbalance.com   Marketing Concept. Market Orientation. Product Orientation. Societal Orientation. Sales Orientation. Market orientation-fully focused on your customer. Product Orientation-fully focused on what you’re selling. Societal Orientation-focused on a mission. Sales Orientation-sales at any cost. Think about your business and how your business revolves around these concepts.   Marketing Mix. People. Products. Promotion. Place. Price. All of these will