Proof To Product

Hey friends! I am really excited for you to listen in to today’s episode with Betsy Garcia of Bloomwolf Studio.  Betsy was on her way to medical school when she decided she wanted to pursue the small business life and sell her art. Bloomwolf Studio is a Latina owned & operated illustration and design studio based in Orlando that strives to create change through art and messaging.  In this powerful and transparent episode, Betsy and I talk about the mission behind Bloomwolf and how Betsy and her husband Luis actively weave their personal beliefs into their everyday business practices. Betsy shares details about developing and expanding her product line, including mistakes they made in their first product runs. We also talked about business finances.  At the beginning of 2020, Betsy and Luis set out to increase their annual revenue by 25% and they exceeded this in the first 8 months of the year.  Betsy talks about tools they use to track their financial progress and what they’ve done to pivot their business