Proof To Product

Hey friends! Today I want to chat with you about the recent Faire Summer market and share both insights and concerns after leading hundreds of people through what is likely our first of many online trade shows. I’m happy to report that our Paper Camp alumni community and LABS members had some strong sales during the show.  Some received a handful of orders, while others secured more than 40 orders in a two day span.  In addition to the cash influx, I was pleased to hear that many in our community received wholesale orders from new stores they had never worked with and many had reorders from past accounts who were reconnecting. In this episode I’m walking you through pros and cons of these types of shows, why I’m not a fan of discounting your products to get sales and why you should continue your marketing post-show.   ON TODAY’S EPISODE: Benefits of the Faire Summer Market Concerns about the Faire Summer Market Why I don’t like discounting to get sales My reasoning behind why you shouldn’t be overly reliant