Proof To Product

Hey Friends, it’s Tuesday! Which means we’re back with another episode of Proof to Product, and this week I’m sitting down for a very fun interview with former PTP guest, Julie Richardson. You may remember Julie from Episode 20, where she shared her startup story and told us how she built her Etsy shop, Julie Ann Art, into a successful wholesale enterprise. If you haven’t heard her story, it’s definitely worth heading back for a listen!   For some background- Julie founded Julie Ann Art shop in 2008 and quickly gained the attention of the internet with her combination of raw illustrations and irreverent wit. Her brand brought a refreshing take to stationery, and with features in People, Bored Panda, Refinery and more, her side hustle hobby grew into a national lifestyle brand.   In 2019, Julie Ann Art rebranded as Unblushing to better represent the strong-willed, unapologetic voice that is quintessential to her stationery and gift brand. On today’s episode, Julie and I dive into this recent rebranding experie