Proof To Product

Christina Stemble is the founder of Farmgirl Flowers, which she started 7 years ago from her living room table. She invested $49,000 of her personal savings to start the business and Farm Girl Flowers is projected to hit $23M in revenue for 2018.     Christina disrupted the floral industry with new options for consumers, less waste and higher quality products. Farmgirl Flower arrangements are designed by hand, in-house in San Francisco California.   On today’s episode, Christina is sharing why it is so important to know your numbers, the struggles of scaling and how she’s pivoted more times that she can count. We also talked about how she’s been proactive about business education and why she focuses on caring about people, but not what they think about her. ON TODAY’S EPISODE: Her career background prior to starting Farmgirl Flowers The research that lead her to an e-commerce floral boutique How her business model has changed over the years The importance of knowing your numbers as an entrepreneur How she