Proof To Product

Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes that when you have a clear brand, that your clients love and respect, they will be willing to pay premium prices for your work. Kaye believes that a strong brand gives you the clarity and confidence to scale your impact and income. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy.   On today’s episode, we talk about key components of a strong brand, how Kaye has created a location independent business and she shares a branding exercise that you can do right now! ON TODAY’S EPISODE: A misconception that online business owners have about branding How Kaye helps clients define their unique brand advantage How she works with companies to figure out their “why” and the meaning behind what they're doing Wha