Proof To Product

Catherine Hildner is the founder of Kitty Meow Boutique, an online stationery show where you can peruse beautifully designed paper goods based on your many moods. Catherine came through our Paper Camp conference in 2017 and since then she’s undergone a rebrand, built a new retail website, revamped her product line and she launched to the wholesale market!   On today’s episode Catherine shared how her product line has shifted over the years, fears she’s had during the last year of growth and how she combatted them and how she reaches out to her wholesale buyers. ON TODAY’S EPISODE: What motivated Catherine to start Kitty Meow The products that she offers now & how that has shifted over the years What the rebranding process Kitty Meow looked like The fears and doubts Catherine had to work through during the rebranding process Her experience entering into the wholesale market & the three things she did to prepare her business for wholesale Catherine’s process for outreach to retailers How she manages