Proof To Product

069 | Johnny & Joanna Galbraith, Letterfolk on reinventing the letter board market, thoughts on copy cats and how they leverage social media to nurture their customers and share their company story.

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Sinopsis

Johnny and Joanna are the husband-and-wife co-founders of Letterfolk, a contemporary American brand whose mission is to create meaningful products inspired by simpler times. Letterfolk started in June 2015 while the couple searched for a unique way to capture their daughter's monthly baby milestone photos. They designed a modern, versatile letter board that was tailored and repurposed for today's home. Letter boards are now a staple of social media art direction, home decor, and milestone photography.   As Letterfolk has grown, so has the brand vision and product offerings. Letterfolk products are proudly made in the United States with premium materials, craftsmanship, and processes.   On today’s episode we’re talking about how Johnny & Joanna reinvented the letter board market, their thoughts on copy cats and how they leverage social media to nurture their customers and share their company story. ON TODAY’S EPISODE: The most unique and interesting way they’ve ever seen a letter board used How Johnny