Proof To Product

During Episode 65 Katie Hunt sat down with Caroline Vasquez of Paloma’s Nest and the topics of having a brand story and establish core values for the company kept coming up.  Caroline talked about how it shaped the products they made, the story they told about the brand as well as the products and ultimately, how they communicate with their customers.   When we’re starting our businesses, most people skip over the part where we identify our mission, core values and long term goals for our business.  We get excited about the process of creating, selling and connecting with customers.  But, having a strong brand story and leveraging your company’s core values within this story are going to help you in several ways.  It will provide clarify in your decision making, hiring processes and long term goals for your business.   Our core values at Tradeshow Bootcamp are:  Community, Collaboration, Education and Giving Back.   We treat everyone in our community like family and want to foster a collaborative and supporti