Proof To Product

TSBC Alum, Caroline Vasquez is the founder of Paloma’s Nest, a family-run business, founded in 2007, that creates timeless, heirloom-quality pieces and new traditions for modern families to celebrate wedding, baby, home and holiday.   The brand has been featured in countless publications including Martha Stewart, the New York Times, Magnolia Journal and more, and their work has been carried by Anthropologie and Nordstrom.   Today, Caroline combines her education as a professional counselor with her experience and passion for small creative business through Handcrafted Consulting, where she provides education on the marketing, growth and management of online business to clients worldwide. She also serves as the marketing consultant for the web design firm, Aeolidia.  All while also running Paloma’s Nest and nurturing her family.   On today’s episode, Caroline talks about the growth of Paloma’s nest,  staying true to your brand story in both your messaging and the products you sell,  why we need to be proactive