Proof To Product

There’s a lot of talk on the internet about knowing your ideal customer, but a lot of it doesn't resonate with me. Maybe you feel this way too?   On Episode 63, Mary Bruno shared how she is her ideal customer.  And, that she focuses on creating things that she loves & that she finds funny even if it doesn’t resonate with everyone.   It got me thinking about something I’ve talked about in the past in my emails, but I’m not sure I’ve talked about it on the podcast.   Your products aren’t for everyone.  And, that’s ok.     In fact, it’s fantastic.  You don’t want to be everything to everyone.   Just like Mary talked about past ideas falling flat, sometimes you’re going to make duds.  Or, sometimes what you make is going to appeal to a smaller audience.   You make beautiful products, that are likely hand crafted or personally designed by you.  You have your own unique style & aesthetic that you’re continuing to develop.   Instead of feeling like you need to appeal to the masses, I want you to focus on fou