Proof To Product

Jessica McSweeney is the owner of Little Well Paper Co, a letterpress greeting card company aimed at celebrating and deepening the connections between loved ones. Prior to starting Little Well she taught herself calligraphy and offered wedding calligraphy and invitation services. Jessica’s calligraphy work has been featured in The Knot, Southern Weddings Magazine, and Once Wed. Jess attended Paper Camp in fall 2016 when Little Well was just a spark of an idea, and she launched to the retail and wholesale markets in fall 2017.   On today’s episode we’re talking about shifting from a service based business to a product based business, her vision for Little Well Paper Co., and why relationships are critical to building a successful business. ON TODAY’S EPISODE: How she got started her calligraphy business & Little Well Paper Co. Taking online courses to learn calligraphy The impact relationships within the wedding industry had on her business What the calligraphy side of her business looks like now What p