Proof To Product

Lichia Liu is the founder and creative director of Gotamago, a stationery & gifts brand based in Toronto, Canada. A self-taught illustrator, Lichia took a detour from her urban design career in 2013 to start Gotamago when she realized that she needed more authenticity, autonomy and artistic exploration in her work.  Besides running Gotamago and being a mom, Lichia is a musician, an urban sketcher, a member of a Japanese Taiko drumming group, and a foster dog parent.   On today’s episode we’re talking about how Lichia left her day job to pursue her passion, how she involves her team in building systems to automate and streamline her business and why she thinks it is important to jump before you feel ready   ON TODAY’S EPISODE: What Lichia was doing before she started Gotamango & how that lead her to start her business The first time she was reached out to by a retailer who wanted to carry her line & what her reaction was When she decided to leave her full time job Where Lichia gains inspiration fo