Proof To Product

Happy Holidays friends!  This episode with Katie Wilson of The Good Twin is a crowd favorite and I’m so excited for you to listen to it again!   Katie is one of our TSBC alumni and she has such a unique story and fresh perspective on small business life.  Katie is inspiring in how she runs her business; balancing her love of art and creativity with savvy business smarts. I love sharing the stories of our alumni because it reminds us that there is no singular one way to run our businesses.  Katie reminds us that it’s ok to do our own thing, to forge our own path and to not fall into the comparison trap.  A #peptalk we all need at times.   Enjoy the show! -------------- Katie Wilson is the owner of The Good Twin, a stationery company known for its playful illustrations and hand-rendered type.  Katie’s story is a unique one in that The Good Twin is her second successful business in the stationery industry. On today's episode, Katie and I will talk about the pros and cons of being ahead of trends, the importance