Proof To Product

Erin Dollar, the owner of Cotton & Flax is an artist and textile designer, focused on creating home goods and bold surface pattern designs. Her background as a printmaker guides her work for Cotton & Flax, and the entire collection of Cotton & Flax home goods are designed, silkscreen printed, and sewn in California. On today’s episode we’re talking about how Erin licensed her artwork for a line of fabrics manufactured by Robert Kaufman.  She’ll share her story of how this licensing partnership came to be, considerations when partnering with other brands and things she learned along the way. ON TODAY’S EPISODE: Cotton & Flax’s product offerings What motivated Erin to start Cotton & Flax How she came up with the name when she decided to re-brand How the collaboration with Robert Kaufman came about and why she chose to work with them How she crafted her licensing pitch Considerations smaller companies should take into account when looking at a partnership with a larger company Red flags whe