Proof To Product

Gia Graham is the founder of Betsywhite Stationery. Gia started her first stationery business in 2005 and has been undergone major transitions over the last 12 years. She’s renamed and rebranded her business, shifted from custom work to ready-made products,  ramped up wholesale to the point she was working with big box stores and multiple reps and most recently she’s scaling back and slowing down. On today’s episode we’re talking about how pinterest helped her business, the importance of faking it until you make it, and why she chose to discontinue her wholesale line.   ON TODAY’S EPISODE: What prompted Gia to launch her business How her business first began Rebranding her business as “Betsywhite” and the transitions her business underwent How Pinterest impacted and enhanced her business Learning how to create Pinterest ads The importance of having beautiful pictures of your products How fakin’ it ‘til you make it really does work Creating a line that could be sold wholesale Making the decision to discontinu