Proof To Product

TSBC alum, Jeanette Champion-Fanning is the founder of Sweet Perversion a quick witted line of stationery and gift products. Jeanette got her start on Etsy in 2006 and has had over 20,000 sales there. She attend Paper Camp twice, once was to refine her wholesale program, and the second time was to figure out whether wholesales shows like the National Stationery Show were right for her. She’s had a lot of growth over the last few years and on today’s episode we’re talking about gaining momentum in business, running a debt-free company and owning our mistakes in business.   ON TODAY’S EPISODE: How Sweet Perversion got its start Gaining momentum on Etsy Seeing results from injecting her humor into her work The sales channels Jeanette is using How her focus in her business shifted at different times to accommodate life circumstances and the direction she wants to take her business Determining how much of a product to order, specifically when breaking into new categories Becoming more comfortable spending money i