Proof To Product

Heather Lins is the founder of Heather Lins Home, a textile and home goods business. Heather comes from a design background and has a fascinating story of starting her business before she even had products to sell. On today’s episode we’re talking about licensing opportunities, simple strategies for pitching the press and why hard work and being busy doesn’t always equate to being productive.   ON TODAY’S EPISODE: How Heather got into this business & Heather Lins Home’s product offerings Thinking about wholesale and outsourcing from the beginning of her business Entering a competition for a spot in Accent on Design before even having product made Heather’s experience with licensing Her advice on how to structure the licensing aspect of your business How Heather pitches to the media Diminishing the fears of not selling enough or selling too much when seeking press coverage on your products Heather’s experience as an American Made Award Incorporating ideas from Tim Ferriss's Four Hour Work Week into her  b