Proof To Product

On today’s episode I’m interviewing Debbie Lee of Penelope’s Press, a letterpress print studio founded in Chicago and now based in Southern California. Debbie opened her business in 2009 selling on Etsy and doing custom wedding work, then later launched to the wholesale market. She shares her important story of how getting sick forced her to scale back in her business and gave her a newfound perspective of how she was spending her days. She talks about her struggle to say no to new opportunities, why her family is at the center of her business decisions and why she didn’t let comparison deter her from her path of slow growth.   ON TODAY’S EPISODE: What motivated Debbie to start letterpress printing How she balances marketing to different audiences The things that inspire Debbie when creating new products and how she comes up with new concepts Her cross-country move & how she prepared Balancing being a mom and being a business owner The importance of not letting comparison deter your growth or your priori