Proof To Product

Adina Segal is the owner of Bunny Bear Press, a letterpress studio based in Seattle, Washington. Adina attended Tradeshow Bootcamp in the fall of 2013, prior to exhibiting at the National Stationery Show in 2014 in a shared booth with The Ladies of Letterpress.  Since then, Adina has rebranded, built out her product line and is focused on turning customers into good friends. On today’s episode, Adina is sharing the evolution of her business, including why she underwent a complete rebrand and redesigned all of her products. We also discuss shifting her focus to do one thing and to do it well and how she's keeping herself accountable by sharing her goals on her blog.   ON TODAY’S EPISODE: What led Adina to start her own business How she decided upon the name “Bunny Bear Press” for her business Getting started in hand lettering and when she started incorporating it into her products The products that Bunny Bear Press offers Her decision to focus on one product on a time and do that really well before expanding