Proof To Product

TSBC Alum, Victoria Venturi is the founder of Paper Epiphanies, a paper and lifestyle brand that empowers women. Prior to being her own boss, Victoria worked in PR Marketing for really large brands such as FOX, Disney, Warner Bros., and Hilton Hotels. On today’s episode, we’re talking about balancing wholesale and retail outreach, how to build relationships with the press and the importance of honing your message and articulating the why of your business. ON TODAY’S EPISODE: Victoria’s background in stand-up comedy and public relations The beginning of Paper Epiphanies The mission and vision behind Paper Epiphanies Focusing on your core audience and accepting that her products are not for everyone The value of knowing your why Paper Epiphanies business model & launching both retail and wholesale simultaneously Why it was important for Victoria to launch wholesale from the beginning The differences in marketing to wholesale clients and retail customers Creating cohesion in your brand How to approach pres