Proof To Product

TSBC alumni, Rosanna Kvernmo is the owner of Iron Curtain Press, a letterpress studio in Los Angeles.   In the spring of 2016, she and her husband, Joel, are also opened Shorthand, a little store specializing in beautiful supplies for your desk. On today’s episode, Rosanna and I talk about her experience as both a wholesaler & a store owner, product development and finding your unique voice in your products and business.   ON TODAY’S EPISODE: The start of Iron Curtain Press as a side business making invitations for her friends Lessons she learned in the first several years of business Refining the services offered by Iron Curtain Press Rosanna’s experience in the retail space as both a wholesaler & a store owner Her advice for people pitching retail stores Opening her retail shop, Shorthand The types of products sold at Shorthand and where Rosanna finds them The National Stationery Show Planning & launching new product lines The importance of knowing why you are adding a new product Understanding