Proof To Product

TSBC Alumni, Shayna Norwood of Steel Petal Press owns letterpress studio and retail store front in Chicago. Shayna started Steel Petal Press in 2008 as a side hustle and it became her full time gig in 2010.  In 2016, she opened her flagship retail shop selling her own products as well as stationery and office goods from other independent brands.      On today’s episode, Shayna shares how she manages both a wholesale busienss and a retail storefront, the challenges she’s faced while growing her business and her advice to designers who are pitching their products to wholesale buyers.   ON TODAY’S EPISODE: The start of Steel Petal Press as a side hustle. Feature in Daily Candy & faking it til you make it. Her first year at the National Stationery Show & exhibiting with Ladies of Letterpress. How opening up the retail shop was a happy accident. Managing both sides of her business & the challenges that causes. Shayna’s team and the roles they fill. Merchandising the store & learning to buy for the