Proof To Product

TSBC Alums, Allison Brennan & Jessica Tree are the owners of The Social Type.  They launched their foil-pressed greeting card line in 2010 and have since expanded into other gift categories including their very popular matchboxes. On this episode, Jess and Allison talk about their inspiration for creating new products, how they split responsibilities as business partners and we talk about the importance of slow, but steady growth in business.   ON TODAY’S EPISODE: Life before The Social Type and how they decided to create the business. How they balance responsibilities as business partners. How she helps product makers manufacture overseas. How they strive to differentiate themselves in the market. Overcoming issues with their match boxes. Deciding how much product to order & discontinuing products. Opening their retail storefront Their advice for other entrepreneurs KEY TAKE-AWAYS:   “We’re constantly searching for something that’s unique and different to set us apart from everybody else.”  - Jessi