Proof To Product

Jen Gotch is the chief creative officer and fearless leader of Ban.do.  Jen founded the company in 2008 with no prior business experience and was able to transform it from a small, vintage, one-of-a-kind hair accessory company into a million dollar brand within years.  I had the pleasure of working with Jen when she was a speaker at our Tradeshow Bootcamp Business Camp conference. She not only offers a wealth of information, but she’s passionate about helping creative entrepreneurs succeed.  On today’s episode, we’re talking about how Ban.do evolved into the lifestyle brand it is today, why having a strong brand is the best thing you can do for your business and the importance of making time for self-reflection no matter how many years you’ve been in business.   ON TODAY’S EPISODE: The evolution of Ban.do Selling to Lifeguard Press and how this enabled further growth Hard lessons Jen has learned in business Why having a strong brand is important and affects other aspects of business How and why Jen gives bac