Proof To Product

For full show notes and access to additional resources for this episode, visit: prooftoproduct.com/007 Meg Sutton of Belle & Union Co., started her business in 2012 with a focus on creating handmade, American-made goods.  Belle & Union has seen a ton of growth in their business in the last five years expanding from the world of letterpress greeting cards into textiles, home goods, kitchen wares and paper gift products.  On today’s episode, Meg and I talk about research & development of new products in the handmade space, working with sales reps, goal setting and how running a business is a marathon, not a sprint.     ON TODAY’S EPISODE: [01:00] Meg’s story of starting Belle & Union Co. [03:00] Diving head first into her business, launching wholesale & retail at the same time.[05:00] Finding her niche and expanding into gift and foodie products.[07:30] Why B&U focuses on creating handmade, American made products.[9:00] Research & development of new products.  Determining if profit