Proof To Product

For full show notes and access to additional resources for this episode, visit: prooftoproduct.com/006 Katie Wilson is the owner of The Good Twin, a stationery company known for its playful illustrations and hand-rendered type.  Katie’s story is a unique one in that The Good Twin is her second successful business in the stationery industry. On today's episode, Katie and I will talk about the pros and cons of being ahead of trends, the importance of slow sustainable growth and why we should never ever compare ourselves to other people's businesses.     ON TODAY’S EPISODE: [01:00] Katie’s story & how she started The Good Twin. [04:30] Reflecting on brands that came before her in the stationery industry.[06:30] Getting back to the night time hustle of designing.[09:30] Winning the Paper Camp scholarship.[11:00] Exhibiting at NSS was a big scary unknown, lots to learn.[13:30] Katie’s inspiration when she’s creating new products[16:30] Being on the front end of a trend, the pros and cons[21:30] Finding manufac