Proof To Product

For full show notes and access to additional resources for this episode, visit: prooftoproduct.com/001 Jen Pham-Corbett and Lisa Towns, the founders of Farewell Paperie attended Tradeshow Bootcamp’s very first Paper Camp conference in 2012, when it was just a handful of us sitting around on the living room floor of a bed and breakfast, and since then, they've had a ton of growth in their business. They've exhibited shows, expanded their product line. They've hired a team, and they've worked with sales reps. They've also been TSBC speakers for the last few years. These ladies are super smart business women and fantastic mentors to others in the creative field.   ON TODAY’S EPISODE: [01:30] Farewell Paperie’s story[05:00] Moving from custom work to off the shelf products[06:30] Launching to wholesale & reaching out to retailers[10:30] Exhibiting at their first trade show, SF Gift[11:30] Taking risks in business.  When to jump and when to get to work[13:30] Product development strategies and deciding which i