The Wellness Business Podcast

When Kathleen did a recent Facebook ad for a lead magnet, her results weren’t as good as she had expected, so she did some troubleshooting to figure out what was wrong. In this episode, she shares what type of ad she was running, what went wrong, and what changes she made. If you’re running Facebook ads or you plan to run them, this will be a very insightful episode to help you troubleshoot your own ads if they don’t perform as well as you expected.   Kathleen is in the hot seat to share: What type of ad she was running and how she knew it wasn't working Her typical ad budget and conversion costs Even though her lead cost was great, conversions to sales were low What actions she took to correct the problem Stats to be aware of when you run your ads   Facebook ads are an experiment and there are going to be ads that do well and some that don't do well at all. In this episode, we’re sharing what to look for when your ads are not performing well and how to course correct.   Links/Resources mentioned on the sho