The Wellness Business Podcast

Lead magnets are a great way to build your email list, but there is one essential piece to the puzzle that you have to keep in mind so that your email building efforts actually turn into paying clients. We’re sharing that missing link in this episode! The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales to your program or offer. It's important to make sure your lead magnet topic directly relates to your offer if you want to build an email list full of people who are excited about working with you. In this episode, we're covering how to align your free offer with your paid programs, so you have more people signing up to work with you.    You'll discover: Why it's critical that your freebies directly relate to what it is you offer, so when you go to promote your programs or services, it feels like the next logical step for your subscribers, so you'll have more people enrolling  Examples of topics that are and are not in alignment, so you can see