The Wellness Business Podcast

If you’ve been wondering if you should be using the ‘boost post’ feature on Facebook, this episode will give you much of what you want to know.  The boost post feature has come a long way over the years, so there are instances when it can work well, especially when it comes to testing out your free offers.  We are thrilled to have Rick Mulready on the show again! Rick is one of our favorite Facebook ads experts, and in this episode, he’s sharing the pros and cons of boosting your Facebook posts, as well as how it’s the perfect strategy for beginners when you are strategic about it.   You’ll discover: The basics of boosting posts on your Facebook page How to be strategic and intentional with your boosted posts The major pitfalls to avoid when boosting a FB post How much to budget for boosting a post Whether now is the right time to spend money on ads How to determine if your strategy and boosted posts are actually working, and how to keep going from there   Facebook ads don’t have to be as intimidating as th