The Wellness Business Podcast

If potential clients aren’t recognizing you and your programs as the solution to their pains and problems, your marketing message could probably use some work. Having a clear and specific marketing message is essential for your health coaching business. Your business isn’t going to grow much if you’re just some general health coach out there who is offering programs that anyone could take. You need to stand out and position yourself as the go-to expert for your skills and experience so that you’re attracting your ideal clients, and to do that, you need to develop a marketing message that actually speaks to them specifically. It’s essentially a cross between your elevator pitch and your tagline!   In this episode, you’ll learn: Why you need a clear marketing message that speaks to and attracts your ideal clients How to develop a one-line description of who you help, how you help and the results they could get from working with How we developed our own marketing messages and how it impacts our client attractio