The Wellness Business Podcast

We’ve always pushed the importance of having a niche and being clear in your marketing message so that you are attracting the right clients to your business and programs. Building your unique story brand is critical to the success of your wellness business and in this episode, we’re sharing The Simple Story Brand 7 Framework, which is a framework covering 7 specific principles for creating your story brand.   In this episode, you’ll learn: Why you need to nail your story brand to attract your ideal clients Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message) The Simple Story Brand 7 Framework, including… Principle #1: A Character Principle #2: Has A Problem Principle #3: And Meets A Guide Principle #4: Who Gives Them A Plan Principle #5: And Calls Them To Action Principle #6: That Helps Them To Avoid Failure Principle #7: And Ends In A Success   The idea behind the Story Brand 7 Framework is that you offer to c