The Wellness Business Podcast

We often hear from our listeners that their Facebook ads results are less than stellar. One of the reasons this is happening is because you are running ads to cold traffic. In this episode, we have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using an efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page. Video views and look alike audiences are one of the best strategies to include as part of your FB ads strategy right now. This allows you to warm up your audience first which is so important.  We know that people need those multiple touchpoints and exposures to you before they take an action, so what Zach talked about in this episode is a great way to do that. You’ll get the inside scoop on: The importance of video views on your Facebook page and why this benefits your FB ads Whether you can use this strategy to encourage people to buy your paid pro