The Wellness Business Podcast

Welcome back for another episode of the Wellness Business Podcast! We get so many questions about freebies, giveaways, free offers—whatever you want to call them—and how to create an offer that people want AND also grows your email list. Today, we are so excited to have Lori Kennedy return to the show as she shares how a strong lead magnet can provide value to you and your client and give your free offer the boost it needs!         In this episode, we talk about… What a lead magnet is and why your audience needs one Why lead magnets need to be specific and connect to the problem your program solves The significance of the words and language you use to promote your lead magnet Lori’s 3 step process for creating a lead magnet The value of understanding the client’s journey and providing baby steps of relief   Suggestions for what to include in your lead magnet   Recommendations for your email follow-up and nurture sequences       Here are the steps to Lori’s process for creating a successful lead magnet. Be s