The Wellness Business Podcast

In late 2018, Karen and Kathleen raised their commitment to listeners to an entirely new level by launching the Wellness Business Insider’s Club. Today’s episode is a real treat full of aha moments and valuable content for those really wanting to understand the process of narrowing down your ideal client and marketing message to help build your business.   Enjoy exclusive VIP access as you take a glimpse into the Wellness Business Insider’s Club! In this episode, we talk about… Understanding a specific problem of your client vs. using implied, generic label for client   Value of knowing search words your ideal client uses   Market research using Facebook pages, live streams, and targeted ads Importance of narrowing your target market to one target audience How to know if you should separate or integrate different ideal client identities Knowing what sets your coaching apart and what offer/product to lead with   Clearly labeling what you do for your clients based on your expertise and methodology Benefits of