The Wellness Business Podcast

For this episode, Karen and Kathleen welcome back one of their favorite business mentors, Ryan Lee. He is the author of The Millionaire Workout, Passion to Profits, was featured on the front page of The Wall Street Journal, and has been called “the world’s #1 lifestyle entrepreneur” by Entrepreneur. Ryan understands what it means to build your business from scratch and shares a behind-the-scenes look for those interested in starting a brand-new business. He defines what a brand entails and discusses how to know whether to establish a personal brand or a company brand first. Ryan also explains the importance of a brand’s vibe and building your brand before you build your product. In this episode, we talk about… Finding the vibe of your brand Knowing what niche your brand will serve Product testing and listening to the market   Front-end products that generate customers     New strategies to build brand awareness How to leverage other people’s audiences Resources and Links mentioned on the show: Rewind Super