The Wellness Business Podcast

As we’ve mentioned countless times on the podcast, building an email list is crucial towards marketing your business and gaining more paid clients. In fact, creating a free offer is one of the best ways to help your email list grow. However, it’s easy to feel disappointed if your free offer isn’t doing as well as you thought it would. That’s where our guest, Margo Carroll comes in! Margo Carroll is a copywriter and marketing coach who teaches busy coaches and healers simple plug and play systems for writing persuasive content for websites, program launches and email marketing. She knows exactly what works and what doesn’t work when it comes to free offers and gives us some awesome tips on how to troubleshoot what might not be working so that you can increase your conversion rate. In this episode we talk about… Researching your free offers so you know it will be successful Why it’s important to validate your free offer Listening to your audience and ideal clients The best ways to optimize your free offers to