The Wellness Business Podcast

On this episode, Karen and Kathleen break down for you, how to create the perfect free offer for your wellness business! There are five simple steps you should follow when creating free lead magnets for your customers and Karen’s free 5-day video series will walk you through each step. But today Karen and Kathleen discuss the how and why behind it all! Karen breaks down the different places your ideal clients can be on their customer path within your client experience journey. The psychology behind a free offer or lead magnet is going to be very different based upon where your ideal client is on their own path. You as the business need to decide where you want to meet your clients on this journey to begin the conversation. If you “niche down”  you will find which stage your most marketable ideal clients are at. From there you can begin to mold your free offers to fit that group, bringing you more business and leads. This will help you to attract your ideal marketable clients and repel those who are never goin