The Wellness Business Podcast

In this episode Karen and Kathleen discuss how to leverage free media coverage for your business with Lisa Simone Richards. Lisa is a visibility strategist for health, fitness,  and wellness entrepreneurs and has helped many of her clients skyrocket to new heights.  Lisa’s Three “ABCs” of Publicity Awareness - People can’t work with you if they don’t know who you are! Buzz - Stand out from the crowd! (Become an industry celebrity or “go-to” right away.) Credibility - Show your potential clients that you are really good at what you do! How to Start Developing Free Publicity Have a healthy media mix. We all choose different ways to get our news/information, ask your best three clients how they get their information. From there make sure you are on all of those media platforms or start researching who could be a good contact to get you there. Once you have found those contacts, (Twitter, Google, LinkedIn) be really focused on developing those relationships. Think about doing contributed content for already es