The Wellness Business Podcast

In this episode, Karen and Kathleen discuss step by step strategies on how to start using Facebook Live to build your business. What exactly is Facebook Live? It’s a live streaming feature built into the platform of Facebook. With the push of a button you can “go live” and instantly connect with your followers on your business group/page. Not only that, but those followers can interact with you in real time during the video by leaving questions / comments for you to address, liking or even sharing your live video. Why is that important? Facebook has over two billion users each month. And Facebook Live videos have three times the amount of views as videos that aren’t done through Live. Facebook users also comment on live videos at ten times the rate of comments on regular videos posted to Facebook. Why is Facebook Live So Effective? It allows you to build trust and rapport with people giving your business a genuine authenticity. Your audience is likely already on Facebook with their own profile.   The reach f