This Girl Podcast

On this episode, This Girl... Daisy introduces momprenuer, founder and creative director, Melanie Fernandez, whom created House of Lilac, a flower company and lifestyle brand.  Melanie and Daisy share insightful conversation how this girl, Melanie, took the leap of faith and left her comfortable corporate job as an attorney in order to follow her intuition and passion. Melanie and Daisy have a candid and honest conversation about her entrepreneurial journey.  She shares with us that House of Lilacdid not start of as a flower company, but more as a personal blog that turned into a gifting company then organically transformed into a flower company and lifestyle content brand. With her type A personality and entrepreneurial spirit, Melanie kept on creating more creative content on her instagram, website and blog.  This yearning to share and help woman beautify their homes in very simple manners, led to DIY (do it yourself) workshops, and the creation of a community of woman that wanted to gather and support each