The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

When it comes to engaging with customers digitally (as we all must do nowadays, vs. face-to-face), leading with empathy and capturing the human experience has never been more important. SundaySky CEO Jim Dicso shares how customers Kaiser Permanente, DISH, and Comcast successfully used emotionally intelligent multimedia to better connect with customers and improve the customer experience (CX). The campaigns his team is building with household brands guide other marketers that want to engage customers more quickly over digital while having limited data about the individual, including: Contextualizing customers' first experience with a brand by creating interactive media that lets them guide the journey or get to self-service assistance faster Using buildable, modular video and multimedia Converting static text pages (How we're making your trip safe during COVID; Here's the discounts we're providing our members as a result of COVID) into dynamic media that re-engage customers contemplating a purchase in the futu