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New research from Adobe into the online shopping habits of UK consumers between March and June found that online marketplaces, such as Amazon, were four-times more popular than retailers’ own websites and apps, demonstrating the appeal of quick, convenient, one-stop shopping experiences to customers online as well as offline. The research found that since March, 69% of Brits regularly shopped online, and that more than half of them (57%) made a purchase from an online marketplace, compared with just 13% who bought directly from retailers’ websites. This suggests that even with more time on their hands and restrictions to shopping in-store, consumers were drawn to the broad product ranges, robust delivery infrastructure and limited steps between logging-on and checking-out that characterise marketplaces. Additionally, between March and June, the average online shopper made 11 purchases from an online marketplace, and just three from an online retailer. Commenting on the findings, Peter Bell, Marketing Directo