Social Science Bites

With each new year comes a wave of good intentions as people aim to be better. They want to lose weight, exercise more, be nicer, drink less and smoke not at all. They want to change behavior, and as Susan Michie knows well, “behavior is related to absolutely everything in life.” Michie is a clinical and health psychologist who leads the Centre for Behaviour Change at University College London. She specializes in behavior related to health – for behavior or health practitioners, patients and population as a whole – and in looking at how behavior impacts the natural environment. And while you might think that the essentials of human behavior are pretty similar, one of the things Michie quickly tells interviewer Dave Edmonds in this Social Science Bites podcast is that it can be unwise to jump to conclusions when studying behavior (or trying to change it). She notes, for example, that lots of behavioral research is done in North America, where there’s relatively abundant funding for studies, “but the biggest ne