Social Science Bites

Living in a loosely regulated society, the very term “social norms” can be vaguely threatening, as if these norms are a threat to freedom always lurking on the periphery. But cultural psychologist Michele J. Gelfand says norms are not the enemy – they are one of our most important inventions. “Culture,” she says, “is this set of values, norms, and assumptions about the world that we’re socialized into from the time we’re babies. We follow social norms and we need social norms to navigate. It’s really an incredible human invention that helps us predict each other’s behavior and coordinate on large-scales on a regular basis.” That said, Gelfand definitely understands that social norms can seem threatening – or reassuring – based on your perch. That’s the basis of her substantial body of scholarship, and it’s a concept neatly encapsulated in her 2016 book, Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World. In her work and her book, Gelfand explores the continuum between “tight cultures,” w