Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"I am my customer." Micki Krimmel About: Micki Krimmel - Founder and CEO of Superfit Hero Overview: Micki Krimmel is an empowering woman with experience in entrepreneurship, branding, marketing, and even roller derby. Her company, Superfit Hero, is all about making women feel confident and supported in their fitness clothing. Read more about how her clothing is unique to other performance clothing on the market. Highlights: Background: Micki comes from an athletic background in roller derby. She has been competing for the past 8 years and her current team is 8th in the nation. Roller derby is one of the fastest growing sports in the world. It's an extremely competitive amateur sport that is also full contact. It's been her experiences with roller derby that have pushed her to create high quality fitness clothing for the average-sized woman. What is Superfit Hero: It is a high-quality line of performance clothing designed to make women feel confident and supported through their workouts. Through research, M