Money, Mind And Meaning

Dr. Steve Wendel - Designing for Behavior Change

Informações:

Sinopsis

Tune in to hear:- Morningstar recently conducted an in-depth study on the financial biases that people bring to the table. What are the real world, fiscal impacts of these biases?- In the study, were they able to quantify a percentage or a dollar amount difference between biased and unbiased folks?- 2% of people in their study showed no evidence of bias - are their really people out there that are almost completely bias free, or was this an anomaly in the study?- There was only one bias that showed a significant skew for a certain demographic - which one was it and why might this be the case?- In most studies men show up as overconfident with financial decisions, when compared to women - why didn’t this play out so dramatically in the Morningstar research?- Did Steve’s team’s study look at lose aversion at all?- What are the 6 facets of the “Create” model that Steve created as a sort scaffolding for guiding client behavior.- If we have a client with a history of traumatic or bad financial experiences, how can